In any profession, marketing plays a very important role. The more your business or profession gets the exposure, higher the chances of improving your profits. However, to achieve desired success in your dental career, you will need an expert to provide proven strategies in dental marketing for dentists.
There are plenty of online agencies who offer some great internet marketing systems to boost your dental practice growth and profits. Whether you have been practicing for many years or just set up a new dental clinic, these companies know what marketing strategies will work best for you.
What Is Internet Dental Marketing Service?
Internet dental marketing service involves the use of internet technology to communicate, access information and purchase products and services online. This is done in different ways using different strategies in order to appeal to a large group of internet users.
The dental marketing for dentists is a strategy designed to attract people to use their services and products and also to provide in depth information about what they offer patients and how patients can benefit from their services. Within the internet itself, there are different platforms, and marketing agencies use all these platforms to provide you maximum visibility with an opportunity to gain customers and increase your earnings.
How to Promote Your Dental Practice Effectively?
There are many ways to promote your dental practice such as print, audio and video advertisements, special promotion campaigns, referrals, etc. While most of these advertisement forms are expensive and temporary, they may not be successful enough in reaching out to each customer individually. However, dental marketing strategies are very effective in reaching out to individual customers since the purpose of internet marketing is to reach to a large mass of people individually and simultaneously. Online agencies that specialize in dental marketing for dentists use advanced email marketing tools, search engines, social networking sites and dedicated websites to build your brand.
How to Retain Patients?
Once your internet marketing strategies start producing results, you need to ensure that you retain your patients as you continue to attract other new customers. One of the best ways to retain customers is with email marketing.
However, it may not be practically possible for you to send out emails to every patient, so you have to have an online automated system that will automatically send out information to patients through a personalized email. You don’t have to worry about composing individual emails, the dental marketing for dentists companies will develop the content based on your requirements and use tools that will automatically personalize the letters with each of the recipient names before mailing.
Marketing is an ever evolving tool used to connect with potential clientele, or patients rather in the case of dentists. This tool not only helps you connect with patients, but to grow your practice in a way that is impossible with traditional marketing. There is a case, however, for a tried and testing adverting medium referred to as direct mail marketing. But response rates are incredibly low at approximately 1.5% and investment is rather high at about.4 to.6 ¢ per piece of mail sent out.
A typical direct mail campaign for dentists is at least three thousand dollars. Oh, you also have to factor in set up costs, which are typically another five hundred dollars. Most dentists end up spending several hundred dollars per new patient when utilizing this form of advertising. But there is a better way!
Rather than gamble on people responding to your spammy advertisements that people frankly don’t want sent to their homes, have them look you up via the internet. The first step is to get up on the web. Most dentists have understood the importance of a web presence but there are some that are stuck in their ways. But what most dentists don’t know is that even if you have a website, there is a good chance that you aren’t being found online because of the intense competition that exists in most cities across the Untied States. If you aren’t on page one of Google, then patients are not finding you. In a 2010 study by Chikta, they found that results on the first page of Google received approximately 94% of search traffic. In other words, if your website is not on page one, then your website isn’t doing much for you.
What can you do to get on page one? One of the most important things you can do is get backlinks to your website. What is a backlink you ask? A backlink is a referring link from another website to yours. It can be extremely challenging to obtain these links but the best way to get them is by writing compelling content on dentistry and post it to your blog. Over time, this content will become visible in search engines and will link back to it as a resource.
Another great way to get more visibility is by getting listed in a dentist directory where you can have a contact form, a backlink to your website, pictures, video, a Google map, and reviews to boost confidence in your practice. When compared to other forms of marketing, getting listed in a dentist directory is a great return on investment.